Founded in 1978, Briel is one of the largest manufacturers of pump espresso machines, with a wide selection of models and features. The company's 20 years of experience, plus the fact that Briel works exclusively on espresso equipment, is reflected in the innovative and reliable solutions it presents to espresso and coffee enthusiasts.

A consistent top producer of pump espresso machines and burr grinders in Europe, the company first began distributing to the North American market in 1994 with the establishment of Briel North America, Inc. Other international distributorships and/or subsidiaries followed to establish Briel in over 35 countries. Quickly establishing itself in the American marketplace with its distinctive, diverse, and upscale products, Briel North America has enjoyed continued growth and increasing presence in the category of personal espresso/ cappuccino machines.

In 1996, the corporate sales offices were relocated to Atlanta under the new direction of Wesley Smith as the Director and shortly thereafter became part of The Smith Agency, Ltd. BRIEL North America has two importers of our products who will handle importing coordination, warehousing, inventory management, distribution, customer service, warranty and service programs and much more. ELECTRA-CRAFT is responsible for the Eastern USA and CAFÉ WEST DISTRIBUTION is responsible for the Western USA. Our importers have years of experience in both the wholesale distribution and the after sales service/warranty repair of products which makes our new structure complete to service all aspects of our business.  We also offer direct import programs from Europe.

Briel North America has produced a complete variety of easy-to-operate espresso/cappuccino machines and burr grinders for the home barista. While the sleek European exteriors are enough to catch the eye, things really get exciting with a look at the interior advancements.

Briel has a wide range of products, including the flagship Multi-Pro series, which offers stainless-steel design and heavy-duty features. For use with fresh ground coffee or ESE (easy serving espresso) pods, Multi-Pro machines combine the convenience of a warming plate with Briel's patented Auto Espresso Flow feature. Briel has received several quality recognition awards for its espresso makers, which allow virtually anyone, from expert to novice, to brew an authentic espresso or cappuccino. Several new exciting products are slated for 2006 including an updated MULTI-PRO range as well as a special new product called FUTURA which will have applications for all types of coffee use.

All Briel espresso machines have a patented Crema Master Filter™, which produces rich genuine crema every time regardless of the expertise of the user. Excessive dripping is effectively alleviated by Briel’s patented Aqua Stop™ system. The stainless-steel boiler system and self-priming pump produce a powerful 15-bar pressure, substantially above the 9.

Briel/The Smith Agency, Ltd.
P.O. Box 669307
Marietta, Georgia USA 30066-0106
Telephone: 770.509.3006
Telefax: 770.509.8736
Email brielsales@smithagy.net