Founded in 1978, Briel is one of the largest manufacturers of pump
espresso machines, with a wide selection of models and features. The company's 20 years of
experience, plus the fact that Briel works exclusively on espresso equipment, is reflected
in the innovative and reliable solutions it presents to espresso and coffee enthusiasts.
A consistent top producer
of pump espresso machines and burr grinders in Europe, the company first began
distributing to the North American market in 1994 with the establishment of Briel North
America, Inc. Other international distributorships and/or subsidiaries followed to
establish Briel in over 35 countries. Quickly establishing itself in the American
marketplace with its distinctive, diverse, and upscale products, Briel North America has
enjoyed continued growth and increasing presence in the category of personal espresso/
cappuccino machines.
In 1996, the corporate
sales offices were relocated to Atlanta under the new direction of Wesley Smith as
Director and shortly thereafter became part of The Smith Agency, Ltd. In North America, I.
Lehrhoff and Company headquartered in Maplewood, NJ is our exclusive trading partner of
BRIEL products.
Briel
North America has produced a complete variety
of easy-to-operate espresso/cappuccino machines
and burr grinders for the home barista.
While the sleek European exteriors are enough
to catch the eye, things really get exciting
with a look at the interior advancements.
Briel has a wide range of
products, including the flagship Multi-Pro series, which offers stainless-steel design and
heavy-duty features. For use with fresh ground coffee or ESE (easy serving espresso) pods,
Multi-Pro machines combine the convenience of a warming plate with Briel's patented Auto
Espresso Flow feature. The most recent Briel model is the Apollo, which builds on all of
Briel's existing features with innovative new developments. Briel has received several
quality recognition awards for its espresso makers, which allow virtually anyone, from
expert to novice, to brew an authentic espresso or cappuccino.
All Briel espresso machines have a
patented Crema Master Filter™, which produces rich genuine crema every time
regardless of the expertise of the user. Excessive dripping is effectively alleviated by
Briel’s patented Aqua Stop™ system. The stainless-steel boiler system and
self-priming pump produce a powerful 15-bar pressure, substantially above the 9.
Briel/The Smith Agency, Ltd.
P.O. Box 669307
Marietta, Georgia USA 30066-0106
Telephone: 770.509.3006
Telefax: 770.509.8736
Email brielsales@smithagy.net
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